A well-designed room is more than pretty things covered in pretty colors. It encompasses a wide variety of subtle elements such as textures, hues, placement, layers and trims, while at the same time managing to evoke emotions of connection and identity from the person beholding the finished space. In essence, a well- designed room is well-designed because of the details. But rather than an interior designer delve into this subject, we thought it would be more fun to step outside the box and correlate this theory with someone whose livelihood depends on the details: event planner and wedding coordinator, Jessica Sloane. Having already established herself as a proven talent in the greater Nashville area (Southern Living described her as “one of the most sought after event planners!) and possessing an uncanny ability to make all of her projects-and their details- reflect her clients personalities to a “t”, Jessica was the perfect person to feature in today’s post.
Please tell us about yourself, your background and how you became an event stylist!
After five years of being a social worker, I was ready for a career change. I had a deep desire to apply creativity to my daily life. While I figured out my next step, I was planning my own wedding. It wasn’t until after my wedding was published, that I realized how my background in social work and creative mind were a perfect fit for becoming an event designer and stylist. I worked hard at getting my business started by doing editorial shoots and booking my first weddings. Looking back, I can’t see myself doing anything other than this. I was made for this job!
Whether planning for an intimate gathering or grand event, single out some specific details that you pay attention to in helping create a more personal feel.
In order to make an event feel more personal, it needs to represent the hostesses and/or the reason for the event. Since I plan weddings, that means looking for ways to infuse and incorporate the couple’s relationship, history and values into the day so their guest feel like they’ve gotten to know the couple even more at their wedding celebration. An example might be that if a couple likes to play games together, we create a word scramble or some game for guest to participate in and place it at each place setting.
What do you use as your inspiration in keeping each event original and fresh?
Having a background in social work, I’m often inspired by others. I draw inspiration from my clients, my own relationships, travels and memories. Aesthetically, I’m drawn to how things look organically, the way they are in nature and I strive to bring an organic style to my designs.
What do you define as your personal interior style and is that reflected at all in your work?
My personal interior style is both warm and clean. I like spaces that feel inviting, but orderly. This is definitely represented in my work. I am typically drawn to neutral and soft color palettes. I’ve always liked earthy tones and generally pick such colors for my own home. I have a lot of details in my home as well. I’m always collecting things that strike me as interesting and that carries over into my work.
Please describe 1-2 favorite events that you have styled. (Include details about what the host/hostess was wanting and how that look/overall feel was achieved).
My favorite shoot to date is an editorial piece where the photographer approached me about doing a project together that was set in France. She had recently traveled to Paris and was inspired by their aesthetic and how it translated to weddings. I designed a mock wedding around the concept, paying careful attention to the colors and textures that would be naturally used if we were actually in France. As with all of my work, I started with an inspiration board and used that to guide the decisions I made about vendors… what rental company to use, the chairs and liens, the calligrapher, the flowers and details. I envisioned a chandelier that was full of greenery and designed a eucalyptus seed fixture to be used at the ceremony. It came together beautifully and has been published several times!
Thank you Jessica! Your attention to detail is clearly what sets you apart from the pack. To contact Jessica, read below:
Jessica Sloane Event Styling and Design
(All Images submitted by Jessica Sloane. Image Credits: 1-Rylee Hitchner ; 2-Austin Gros Photography; 3-5; Austin Gros Photography; 6-Rylee Hitchner ; 7- Tec Petaja Photography; -9-Austin Gros Photography;10-Rylee Hitchner ; 11-Rylee Hitchner ; 12 – Austin Gros Photography; 13-17 -Rylee Hitchner)
Nashville Interior Design Blog